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Social Value F.C.

Many of our peers seek their names in academic journals. Not us. This is what gets us out of bed. State of Life in the match day programme for the Essex County FA Cup Final with our work on a cutting-edge Social Value Estimator tool for grassroots football clubs in the county.

Social Value F.C.

This tool takes the complexity of Treasury welfare economics, the WELLBY and Sport England’s new model of social value and democratises it for clubs in Essex. Stick in your number of players and volunteers, your costs, and you’ll get a top quality report on social value with all the vital Treasury factors built in. The downloadable report is a fully transparent explanation of all the numbers and where they come from.


This tool will help grow and protect your club

  • Make the business case for funding and development of your ground e.g. you want to invest in a 4G pitch, upgrade the changing rooms or refurbish the club house.

  • Protect the ground from being sold to developers by ensuring you can talk credibly to the council about the social value your club generates. Councils have a statutory obligation under the Social Value Act to factor social value into any decisions they make on planning.

Clear communication to empower local people

Built into the tools is an AI, trained in social value for football, to help you understand and translate the findings to any audience you need to engage e.g. the council, the sponsor, parents, members and players.

This is what we hope will be the first of many tools that enable us to put this progressive economics of preventative health into the hands of the volunteers and social entrepreneurs who make most of our leisure time and fun activities possible. 

Eat my goal!

Grow and protect your club with a credible story of social value. Now.

Back of the net… the goalkeeper has got football pie all over his face.

Will Watt